Welcome to Market Research Statistics (MRS)

We are a group of consultants that work primarily with small market research companies that do not have their own statistician. We also work for researchers in larger corporations who are looking for an alternate source for analysis.  And sometimes we work with larger companies that do little research, but have a need now and then. Can we help you?

Our main service is statistical data analysis. We don’t write questionnaires, field studies or generally write reports, though we can have this accomplished through our associations with other suppliers.

Our emphasis is on our client understanding of the analysis we conduct.

We’ve assembled a list of simplified definitions of various techniques, in plain English, ones that can be put into a proposal, usually without modification.

Basic stats
Definitions: Statistic, mean, mode, median, variance, stddev, stderr
Scale types: nominal, ordinal, interval and ratio.
Plotting your data
Confidence intervals, t-tests, hypothesis testing, significance, type I & II error
T-tests means & Proportions
ANOVA, CHI-Sq
Simple regression, Multiple regression, R-square, multicolinearity, VIF
Conjoint analysis, Discriminant analysis, Factor analysis, Segmentation
Price sensitivity, Max-Diff
Sov, Volumetric forecasting

Look for our new website in the Fall of 2008!